Skip to main content

Marinela introduces its star cupcake: Hip-Hop

Under the slogan “You set the rhythm, Hip-Hop the Flavor”, Marinela launched into the market its new star product “Hip-Hop”, seeking to continue consolidating its leadership in the cupcakes market segment.
Marinela launched into the market its new star product “Hip-Hop”
Grupo Bimbo
Mexico City
Our brand has always been interested in innovating

and we are now launching a product that is unique in its category

Under the slogan “Tú pones el ritmo, Hip Hop el sabor” (“You set the rhythm, Hip-Hop the Flavor”), Marinela launched into the market its new star product “Hip-Hop”, seeking to continue consolidating its leadership in the cupcakes market segment, where it participates with products such as “Gansito”, “Submarinos”, “Pingüinos” and “Chocorroles” among others.

Hip-Hop with unique characteristics is the first to include 2 different flavored cupcakes in the same package; one chocolate and another vanilla, filled with chocolate cream, glazed with vanilla and an amusing chocolate decoration.

Marinela Brand Executive, Alejandro Flores said: “our brand has always been interested in innovating and we are now launching a product that is unique in its category. Through market research we have confirmed that Hip-Hop, thanks to its delicious flavor and fun concept will be attractive to our youngest consumers”.

Hip-Hop sets the rhythm and therefore, its promotion will accompany the “La Academia” concerts tour and will be present in parades in the major Mexican cities. A very a musing and modern Hip-Hop jingle has also been especially composed for it.

Contact us so we can assist you

Contact e-mail prensa@grupobimbo.com

Related news

Is the Bimbo Bear Cub in our out? Here's the dirt
 So is the Osito Bimbo going to be eliminated from our packaging?
Grupo Bimbo
México
Bimbo Bakeries USA, always keep innovating
Bimbo Bakeries USA, in order to always keep innovating, launched, through its brands Arnold, Brownberry, and Oroweat Bread, a line of bread with this characteristic in the United States.
Grupo Bimbo
Mexico City
Corporate Reputation
Corporate reputation is becoming more and more important today, because, for both consumers and stakeholders or interest groups, the product or service offered by a company is as important as the people.
Grupo Bimbo
Mexico City
Bimbo Bakeries
Not everyone is familiar with the Bimbo Bakeries USA name. However, probably everyone in the United States has enjoyed at least one of the company’s many products at one time or another.
Grupo Bimbo
Mexico City