Skip to main content
Main navigation
About us
Meet Bimbo
Meet Bimbo
Grupo Bimbo
Our Story
Founders
Recognitions
Bimbo Contigo
Visit Our Bakeries
Brands
Our brands
Our brands
Inicio
Mexico
North America
Central America
South America
Europe and Africa
Asia
Investors
Investment in Bimbo
Investment in Bimbo
Home
About us
Bimbo Value
Events and Presentations
Analyst coverage
Governance
Reports
Contact
Governance
Governance
Annual assemblies
Structure
Board of directors
Committees
Governance Code
Contact
Reports
Reports
Annual reports
Quarterly reports
BMV reports
Press
News
News
Home
Latest news
Wellness
Community
Innovation
Business
Sustainability
Releases
Releases
Latest releases
Sustentabilidad
Para ti
Para ti
Mejores Productos
Dietas más Saludables
Elecciones inteligentes
Para la Naturaleza
Para la Naturaleza
Cero emisiones netas de carbono
Hacia cero residuos
Agricultura Regenerativa
Para la Vida
Para la Vida
Fortalecer a las comunidades
Cuidar a tu gente
Policies
Suppliers
Job opportunities
Contact
BIDA
Inicio
Enlaces superiores
Suppliers
Join Our Team
BIDA
es
en
Main navigation
About us
Meet Bimbo
Meet Bimbo
Grupo Bimbo
Our Story
Founders
Recognitions
Bimbo Contigo
Visit Our Bakeries
Brands
Our brands
Our brands
Inicio
Mexico
North America
Central America
South America
Europe and Africa
Asia
Investors
Investment in Bimbo
Investment in Bimbo
Home
About us
Bimbo Value
Events and Presentations
Analyst coverage
Governance
Reports
Contact
Governance
Governance
Annual assemblies
Structure
Board of directors
Committees
Governance Code
Contact
Reports
Reports
Annual reports
Quarterly reports
BMV reports
Press
News
News
Home
Latest news
Wellness
Community
Innovation
Business
Sustainability
Releases
Releases
Latest releases
Sustentabilidad
Para ti
Para ti
Mejores Productos
Dietas más Saludables
Elecciones inteligentes
Para la Naturaleza
Para la Naturaleza
Cero emisiones netas de carbono
Hacia cero residuos
Agricultura Regenerativa
Para la Vida
Para la Vida
Fortalecer a las comunidades
Cuidar a tu gente
Policies
Suppliers
Job opportunities
Contact
BIDA
Inicio
Search
.
Breadcrumb
Home
About us
Meet Bimbo
Our Story
1980 - 1990
We went public and 15% of shares began to be traded on the Mexico National Stock Exchange.
1980 - 1990
Going beyond borders
In 1984, under Roberto Servitje’s supervision, the first truckload of Marinela exportations left Mexico to Houston.
1980 - 1990
More than 200 products
The company found itself in a full-blown expansive phase so they made the strive to “continue producing more, so people wouldn’t lose their jobs”.
1980 - 1990
The zero-defects plan
The January 1985 “Zero-Defects Plan” kicked off as a proposal for bringing total quality to every product and organization process.