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Main navigation
About us
Meet Bimbo
Meet Bimbo
Grupo Bimbo
Our Story
Founders
Recognitions
Bimbo Contigo
Visit Our Bakeries
Brands
Our brands
Our brands
Inicio
Mexico
North America
Central America
South America
Europe and Africa
Asia
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Investment in Bimbo
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Home
About us
Meet Bimbo
Our Story
1990 - 2000
We chartered the OLA (Organización Latinoamérica) to oversee expansion south of the Mexican border.
1990 - 2000
New brands are welcomed to the family
Grupo Bimbo-developed products, or those acquired through buying industrial bakeries and high-profile brands, started to multiply.
1990 - 2000
On our way to Latin America
In 1991, Grupo Bimbo created the OLA (its Organización Latinoamérica) to oversee expansion south of the Mexican border.
1990 - 2000
The internationalization process
Daniel Servitje Montull’s 1997 arrival at GB in his role as Group Director General kicked off a pronounced internationalization surge.