Grupo Bimbo and Mercedes Benz: Working on behalf of sustainability
Grupo Bimbo and Mercedes-Benz announced today an important alliance that reflects their commitment to preserve the environment and the use of technological innovation as an essential tool in order to implement sustainable actions in each of the stages of the production chain.
This event that brought together authorities and academicians, also had the participation of the Secretary of the Environment of the State of Mexico, Mr. Carlos Alberto Cadena Ortiz de Montellano; the President of Bimbo S.A., Mr. Javier González Franco; the Sales and Marketing Director of Mercedes-Benz Vanes, Mr. Alexander Diebold; Grupo Bimbo Vehicles Director, Leonel Carrasco and the Director General of the Instituto de Asistencia en Investigaciones Ecológicas A.C., Mr. Luis Manuel Guerra.
Within this framework the formal testing period of the Sprinter units that will be used for distributing Grupo Bimbo products of the different brands. These units were manufactured with the quality and technology developed by Mercedes-Benz and their main features were highlighted; these vehicles have BlueEFFICIENCY and NGT (natural gas) technologies, which guarantee the best vehicle performance in terms of their fuel consumption and a substantial reduction of emissions into the environment.
Mr. Javier González Franco, President of Bimbo S.A., was in charge of making the first route in one of these units. He stated that with this measure, Grupo Bimbo gives continuity to its efforts to make all its processes and operations environmentally sustainable. “We are a company committed to the sustainability and preservation of the environment, and we endorse this commitment with this type of actions, which allow us to make a more efficient use of the energy required to carry out our daily activities”.
We are very pleased that it is through Grupo Bimbo that the BlueEFFICIENCY and NGT (Natural Gas) technologies arrive to Mexico, pointed out Alexander Diebold, Mercedes-Benz Vanes Sales and Marketing Director. He stated, “Bimbo is and will continue to be a very important customer for Mercedes-Benz; a customer with which we share values and ideals, and one with which we have grown since the arrival to Mexico of Mercedes-Benz vans more than years ago”. The executive of the German company stated that the alliance between Grupo Bimbo and Mercedes-Benz results from the opportunity to take advantage of the experience and capabilities of two world market leaders.
Leonel Carrasco, Grupo Bimbo Vehicles Director, pointed out that BlueEFFICIENCY and NGT are two of Mercedes-Benz most innovative technologies that ensure less emissions into the environment and operation cost reductions as high as 30%. He added that product distribution for Grupo Bimbo plays a fundamental role within its operations and relates to the quality and freshness that has always been offered to its consumers.
That is why the decisions made regarding innovation of the vehicles that will transport its products represent a huge impact for the environment and an unavoidable responsibility for our company, stated Javier Gonzalez Franco.
More than a technology, BlueEFFICIENCY is a concept under which Mercedes-Benz encompassed technological innovations and intelligent measures, which combined, allow reducing fuel consumption and CO2 emissions into the atmosphere. “Noteworthy is its Eco Start Stop system, which makes the engine turn off automatically if the vehicle stops for more than three seconds. This technology helps reduce fuel consumption as much as 8%, when compared with a similar vehicle but without this technology”. He added that the NGT (Natural Gas Technology) uses two fuel types, making it a very innovative and less polluting vehicle propulsion technique.
