Thanks to all participants in the Global Energy Race by Bimbo, more than 1 million slices of bread will be donated to food banks
With 36 host cities in 21 countries, the 2016 Global Energy Race by Bimbo gathered more than 85 thousand people around the world for Grupo Bimbo’s most significant family sporteventto-date. As part of its commitment to society, Grupo Bimbo, with the participation of Fox Sports, Powerade and Kappa, hosted the global race for a second year in a row in order to promotea more active and healthy lifestyle and to set families in motion.
Compared to the previous year, the second edition of the Global Energy Race by Bimbo increased its impact going from 22 to 36 citiesand from 19 to 21 countries. In addition, this year people from aroundthe globe ran and walked for a cause. Thanks to the participation of thousands of families,more than1 millionslices of bread will bedonated to food banks in every host city.
All those who joined the 2016 Global Energy Race by Bimbo contributedto set the Guinness World Record® for the most 10Kraces held simultaneously worldwide on the same day.
Both T-shirt and medal are collectible items, and every year, for 5 editions, symbols of tenacity and inspiration will be used. In this occasion the distinctive image is the Temple of Heaven in Beijing, which will be the city that will host the absolute 10k race winners, men and women from every country, who will be awarded a direct ticket to the 2017 Global Energy Race in that city, for such winners and one companion.
Daniel Servitje, CEO and President of Grupo Bimbo said, “Today, together we made history once again. More than 85 thousand people around the world got in motion in an extraordinary event. Congratulations to all participants and see you in the next edition of the Global Energy Raceby Bimbo”.
The Global Energy Race 2016 by Bimbo is aligned to Grupo Bimbo’s Health and Wellness Strategy to promote healthier lifestylesand encourage people to dophysical activitythrough different platforms.
