The Ice Age 2 film is one of the most awaited children’s movies of the year and Bimbo accompanies this success with the launching of a collectible and very attractive promotion for children.
‘Futbolito Bimbo Stars’ contributes to child development through strong promotion of physical exercise and an adequate diet as part of a healthy lifestyle, as well as by promoting important values for our society.
Bajo el slogan “El sabor que tanto te gusta en un chocolate para compartir”, Ricolino lanza Chocolate Payaso, una rica barra de chocolate que cuenta con el respaldo del sabor inigualable de la Paleta Payaso.
Tortillinas de Linaza, un producto pensado para aquellos consumidores preocupados por su salud, pero que a la vez gustan del sabor y la tradición de una tortilla.
Bimbo, announced the launching of its Multi-Grain Amaranth Bar, which besides having all the benefits provided by amaranth, contains wheat, oats, and sunflower seeds that enhance its nutritional attributes.
Continuing with the success of previous years, Bimbo presents its new Olocoons promotion, with new adventures, amusing characters and novel and creative promotional items.
Once again, Bimbo consolidates its position as leader in the Bars category by launching the new Power Kids bar, since it is the bar with the greatest amount of proteins in the market.
To accompany the release of the film “Narnia”, Bimbo announced the launching of its new nation-wide promotion consisting of 30 different stickers bearing a broad range of designs and images taken from the film.
Ricolino will channel 10% of the profits generated by Chocosorpresa sales, through Reforestamos México and Na Bolom, civil organizations, to support the reserve area declared by the indigenous peoples.
Lara Cookies launch into the market its new “Canapinas Deli”, a delicious salty sandwich cookie filled with cream and spices in order to reinforce the brand in the salty cookies market segment.
Tía Rosa displayed its new totally rejuvenated image, seeking to continue consolidating its leadership position within the National sweet rolls market segment.
