WISE CHOICES
Consumers are looking for food alternatives aligned with their values and products with clear and transparent information that are both, healthy and delicious. In addition, they are interested in planet-friendly purposeful brands whose recipes are simple and contain healthier ingredients.
Therefore, our products and marketing are aligned with three principles:
1.- Be transparent
Inform our consumers simply and clearly of the recipe of our products so they can include it properly in their diets.
2.- Be committed
Brands with values, oriented to support causes, whose purpose is to become a reference against our competitors.
3.- Be sustainable
Meet the environmental, social and nutritional needs of our consumers and businesses.
LEARN ABOUT OUR NUTRITION STRATEGY
See our global nutrimental labeling policy
Guidelines for the fortification of micronutrients