![Our Heritage](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/styles/infografia_escritorio_1440/public/infografias-2021/frase_eng.png?VersionId=bVUvl4VDLtb293LEIyQFcqrEzYCobfp1&itok=hgxWFEq6)
![Our Heritage](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/styles/infografia_movil_620/public/infografias-2021/mob_frase_eng.png?VersionId=LNkTqipuFU1A_xTrQIUeoDnf.Uh6_hZa&itok=7vL8blyn)
The company’s public image came from a portrayal of a bear cub that Jaime Jorba had designed for a Christmas card. His wife, Anita Mata, added the baker´s hat, the apron and a loaf under the Osito´s “arm.” Alfonso Velasco fixed its nose.
It’s the same Osito Bimbo that today characterizes Grupo Bimbo for tenderness, impeccable cleanliness and soft textures.
![Osito Bimbo´s First Steps](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/historia/bimbo_final-2.gif?VersionId=NhJhIxHuemCq0qmkn1FOYwSWQR2TZA2z)
![40's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile01_eng.png?VersionId=C8vBoU1XceGEkvPsa73yykARdcsm36iW)
![40's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile02_eng.png?VersionId=BIR8xOVeRfVT_EPmhDAaaLtpiNUVPJXV)
![50's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile03_eng.png?VersionId=AqK2FCbyyo2Q2vbC9S2cp.h8tMCwEOBQ)
![50's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile04_eng.png?VersionId=1TAFAMBh6WmppQcLxUekYeMRZ2ChAFbg)
![50's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile05_eng.png?VersionId=AD9M.PAi2nRWogvKEyKFbtMfXPVBR8FS)
![60's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile06_eng.png?VersionId=4gJlyay4P3iDRB0eqo2EqQi2lZGLXZGS)
![60's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile07_eng.png?VersionId=O0XlKG6emHBoGyqdQXsxtgmucLLWQ9zH)
![70's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile08_eng.png?VersionId=iemErkYlallGe5JmFwAOloInNG1m4eF2)
![70's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile09_eng.png?VersionId=53.VGTCznR7.L2cn93HO9O4rKym11VRo)
![70's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile10_eng.png?VersionId=Yqyvf1Q4YaegXpyTlpbEMSplWt87cPPu)
![80's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile11_eng.png?VersionId=heTAuTXWCfXZrQEBBHKwSTnnydBC0CY.)
![90's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile12_eng.png?VersionId=AZGsJk5sMvfqcoPQdQhoigitB4TQ.fFU)
![90's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile13_eng.png?VersionId=6ZOA0zxnFPk2RHae4SVJJE0AO7KvxXU4)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile14_eng.png?VersionId=k5m5vPtrVKNm9S1PKJV1vEYgpT9lSMz5)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile15_eng.png?VersionId=ddcNuUORbztHcTXFj5lHRGGociZGEYZu)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile16_eng.png?VersionId=M59k8FauuGB_6SSeQOwmD6CgGsE1mEjr)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile17_eng.png?VersionId=7PplflmFnb5gzSVJD4LK_t421kqSzyNs)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/mobile18_eng.png?VersionId=mtQn917Q98zUYOvlyBBZiyA8GIzYeUCW)
![40's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web01_eng.png?VersionId=jhZYZSAvlkb5aNweoX_KwgJ4WPXyFUeV)
![40's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web02_eng.png?VersionId=doHF_OqmZrZS8lAQerNYkbAJub8aSvXx)
![50's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web03_eng.png?VersionId=kiCh45xoTmAvbENjFNm2tybc4MpK71jk)
![50's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web04_eng.png?VersionId=cguFPLChbtl0VtKWmOvwXZzFCeZ_6fg6)
![50's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web05_eng.png?VersionId=.ExnPHhVTRHWywrq37Kc1EVZ1OXg7SjH)
![60's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web06_eng.png?VersionId=GQlK1y7vwpUBKovCJOMn7aCyNbFDfeVD)
![60's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web07_eng.png?VersionId=m_Z_rK8uwAthbV5AIPe9iG2W0wvUxS58)
![70's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web08_eng.png?VersionId=h97HZdGNKlYkDYrj2.u76HPBkPU12d0z)
![70's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web09_eng.png?VersionId=v2210ojTCIpU1eNZpg.g5UePMO2Fd1_.)
![70's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web10_eng.png?VersionId=fC862joH_oQWt8KlXzDAmfYD.LFOxIhQ)
![80's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web11_eng.png?VersionId=1dFF4p9OnIhzUkQmC0O5lpNCj.RetREb)
![90's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web12_eng.png?VersionId=CIAbE8GCpuUzkvr5x5Tnlo_CfWRY.wyS)
![90's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web13_eng.png?VersionId=vgnSfgqPU1IdmAGUiGaoK.4TX8Vr0XdH)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web14_eng.png?VersionId=GYQ_fLFVUMZq.bQ6W5e3ZDkDZ7CJVqyr)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web15_eng.png?VersionId=RPs5mY4qWoyY2P53LKdrFQ8KrVbdLJiA)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web16_eng.png?VersionId=URuOIyyoToYoIIloRP5Vxo3cjmMlKsdx)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web17_eng.png?VersionId=2Nrow0nhe1F5kuMYwGUxj.iWBI3AfSSK)
![00's](https://grupobimbo-com-staging-assets.s3.amazonaws.com/s3fs-public/nosotros/web18_eng.png?VersionId=hqvNtgM.FdyNSjWh22dHq9pvgbYzyTLZ)