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Our story

Our Heritage
Our Heritage
Osito Bimbo´s First Steps

The company’s public image came from a portrayal of a bear cub that Jaime Jorba had designed for a Christmas card. His wife, Anita Mata, added the baker´s hat, the apron and a loaf under the Osito´s “arm.” Alfonso Velasco fixed its nose.

It’s the same Osito Bimbo that today characterizes Grupo Bimbo for tenderness, impeccable cleanliness and soft textures.

Check out the Osito Bimbo´s Evolution over the Decades…
Osito Bimbo´s First Steps
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Learn more about Grupo Bimbo

Bimbo en 1950 - 1960
1950 - 1960

We began to produce the Osito Doughnuts and the new line of buns: Bimbollos, Medias Noches, and Colchones.

Bimbo in 1960 - 1970
1960 - 1970

These decades marked the beginning of the first administrative reorganization that made Lorenzo Servitje General Director.

Bimbo in 1970 - 1980
1970 - 1980

We built the biggest bread bakery in all Latin America—one of the world’s ten largest.

Bimbo in 1980 - 1990
1980 - 1990

We went public and 15% of shares began to be traded on the Mexico National Stock Exchange.

Bimbo in 1990 - 2000
1990 - 2000

We chartered the OLA (Organización Latinoamérica) to oversee expansion south of the Mexican border.

Bimbo en 2000 - 2010
2000 - 2010

Incursions into the East Asia market and US coastal areas; Chocolates La Corona and the El Globo bakeries integrate into GB.