Our story

Our Heritage
Our Heritage
Osito Bimbo´s First Steps

The company’s public image came from a portrayal of a bear cub that Jaime Jorba had designed for a Christmas card. His wife, Anita Mata, added the baker´s hat, the apron and a loaf under the Osito´s “arm.” Alfonso Velasco fixed its nose.

It’s the same Osito Bimbo that today characterizes Grupo Bimbo for tenderness, impeccable cleanliness and soft textures.

Check out the Osito Bimbo´s Evolution over the Decades…
Osito Bimbo´s First Steps
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Timeline (versión escritorio)
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Learn more about Grupo Bimbo

Bimbo in 1945 - 1950
1945 - 1950

We introduce the Super-Pan Bimbo, an innovation in Mexico City market because it is wrapped in cellophane.

The story starts here
The first oven for producing 'bolillos'
Where did the name “Bimbo” came from?
Why don’t we start a bakery?
The cellophane-wrapped bread innovation
Original advertising campaigns
The original Mexico routes
Bimbo en 1950 - 1960
1950 - 1960

We began to produce the Osito Doughnuts and the new line of buns: Bimbollos, Medias Noches, and Colchones.

The birth of Marinela
A chocolate-covered hit
Getting to know "The Ganseras"
Bimbo in 1960 - 1970
1960 - 1970

These decades marked the beginning of the first administrative reorganization that made Lorenzo Servitje General Director.

Bimbo became a family tradition
"Futbolito Bimbo" borns
The Sunbeam acquisition
Bimbo in 1970 - 1980
1970 - 1980

We built the biggest bread bakery in all Latin America—one of the world’s ten largest.

How did Ricolino came into the picture?
Latin America’s biggest bakery
Bimbuñuelos gets into the scene
No clowning: The Paleta Payaso’s rise
Bimbo in 1980 - 1990
1980 - 1990

We went public and 15% of shares began to be traded on the Mexico National Stock Exchange.

More than 200 products
The zero-defects plan
Going beyond borders
Bimbo in 1990 - 2000
1990 - 2000

We chartered the OLA (Organización Latinoamérica) to oversee expansion south of the Mexican border.

On our way to Latin America
The internationalization process
New brands are welcomed to the family
Bimbo en 2000 - 2010
2000 - 2010

Incursions into the East Asia market and US coastal areas; Chocolates La Corona and the El Globo bakeries integrate into GB.

The family is growing in Brazil
We take on haute pâtisserie
We´ve reached a new continent
We open our first innovation center
Introducing our first compostable packaging
Bimbo in 2010 - 2020
2010 - 2020

We consolidated as the world’s largest baked-goods company and migrated to clean energy in all our operations.

Our "Buen Vecino" program has begun
Bimbo’s first steps to renewable energy
Our first electric vehicle
Here´s where the Global Energy Race began
Eleva, our startup accelerator
East Balt Bakeries take us to eight new countries
Morocco and India are now part of our team
Bimbo Solar is up and running