As part of the GB mission to develop innovative, wholesome and high-quality products—and on constant lookout for newer tech that keeps us on the cutting edge—we offer consumers new, better options. 

Since 2008 we have developed seven Innovation Centers. There are two in the United States; one in Canada and one in Mexico; one in Latin America and two in Europe. 

Their actions focus on conserving the environment and operating our business with a sense of respect for nature as we improve the quality of our surroundings. 

The centers work on four principal areas, alternately product-innovation and development, product-portfolio nutritional upgrades; creating responsible advertising and labeling as well as promoting healthy lifestyles.