Was born in Mexico City in 1910 and after a few months he went with his family to live in Spain.

In 1936 due to the Spanish Civil War, he came back to Mexico and started working with his brother Lorenzo Sendra at the La Flor de México pastry shop. Later on, he worked with his nephew Lorenzo as Production Head at the Pastelería el Molino.

In 1955 he started working in Bimbo as HR Director. He gave training courses, checked references of those applying for a job, gave them their clothes, selected and hired personnel for the Company.

He worked in Bimbo until 1970 when he celebrated his sixtieth anniversary and retired.

Don Jaime Sendra passed away in 1985.