The transaction represents Grupo Bimbo’s debut into the Ecuadorian market, in line with the company’s strategy to further strengthen its footprint in the Americas.
The award recognizes the Group's leadership in sustainability and social responsibility, while maintaining high standards in their products and being the world's largest baking goods company.
For over a decade, Grupo Bimbo has contributed to the Red Cross, supporting the institution’s daily commitment and work. The donation was received by the National President of the Red Cross, Mr. Fernando Suinaga Cárdenas, from the hands of Pilar Servitje.
Don Lorenzo Servitje, founder of the leading baking company in the world, was recognized for being a leader with an entrepreneurial spirit and humane sense, as well as for laying the foundations to make of Mexico a better country.