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1970 - 1980

Bimbo 1970

We built the biggest bread bakery in all Latin America—one of the world’s ten largest.

Bimbo in 1970 - 1980
Creating this beloved Mexican staple meant big challenges to Bimbo bakers.
Ricolino originated in 1970 based on Lorenzo Servitje and Roberto Servitje’s vision.
In 1972, Bimbo constructed Latin America’s biggest bread-baking facility.
Ricolino introduced one of its star products, the Paleta Payaso.