Grupo Bimbo celebrates its 75th anniversary through a renewed purpose: Nourishing a better world
The biggest breading company in the world, Grupo Bimbo, a proudly Mexican company, turns 75 years old today, since that December 2nd of 1945, when the first fleet of 10 trucks – some new, some used – left the factory in the Santa María Insurgentes neighborhood of Mexico City to make the first delivery of the “Super- Bread Bimbo”.
The Mexican company, led by Daniel Servitje, has decided to celebrate this milestone by sharing his renewed purpose with his 135 thousand collaborators and his millions of consumers in 33 countries around the world, reaffirming that beyond generating a profit, the company and every man and woman working in it have a purpose that inspires them and gives meaning to their daily work: TO NOURISH A BETTER WORLD.
“As part of our first 75 years, we have given ourselves the purpose of nourishing a better world by facing today’s challenges and preparing for tomorrow’s threats. We know that the successful companies of the next decades will be those that achieve a full transition towards a sustainable use of natural resources; those that have the best quality and most advanced technologies, as well as the most prepared and innovative minds. And, above all, they will be those that promote equality and talent. That is the route i which we move forward with a firm step every day,” Daniel Servitje shared with his collaborators.
In line with a global trend that the World Economic Forum, the European Commission and the Business Roundtable have joined, Grupo Bimbo reaffirms that the global company has a purpose to contribute to the wellbeing of society by
building a more sustainable world.
This commitment is particularly relevant within the framework of the sanitary and economic crisis caused by the pandemic.
“In 2020, resilience made us stronger.The current situation forces us to reinterpret the way we think and act. In Grupo Bimbo we redesigned our present to achieve a better future”, Daniel Servitje expressed.
Grupo Bimbo’s purpose is aligned to its mission: “Delicious and nourishing food in everyone’s hands”. The company acknowledges that its consumers expect Grupo Bimbo to provide high quality products that feed, delight, nourish and amuse. Grupo Bimbo offers its consumers over 13,000 products from more than 100 brands every day through its distribution network of nearly 53,000 routes and over 2.8 million sales points in 33 countries around America, Asia and Africa.
In Mexico, the Grupo Bimbo family is comprised of over 75 thousand collaborators who work with passion and dedication in the Bimbo, Barcel, Ricolino and El Globo organizations. It has 37 bakeries and production centers for snacks and candy, where they prepare products of the highest quality that reach millions of homes throughout the country every day.
